We often get questions from our users on how to read their Websites. The following is a description of all the key elements on the stats pages and should assist you in understanding how well your website is performing.
Remember if you have any questions please feel free to give us a call and one of our staff members can assist you.
Unique Visitor
A unique visitor is a host that has made at least 1 hit on 1 page of your web site during the current period shown by the report. If this host makes several visits during this period, it is counted only once.
The period shown by AWStats reports is by default the current month.
Visits
Number of visits made by all visitors. Think "session" here, say a unique IP accesses a page, and then requests three others without an hour between any of the requests, all of the "pages" are included in the visit, therefore you should expect multiple pages per visit and multiple visits per unique visitor (assuming that some of the unique IPs are logged with more than an hour between requests).
Pages
The number of "pages" logged. Only files that don't match an entry in the NotPageList config parameter (and match an entry of OnlyFiles config parameter if used) are counted as "Pages". Usually pages are reserved for HTML files or CGI files, not images nor other files requested as a result of loading a "Page" (like js,css... files).
Hits
Any files requested from the server (including files that are "Pages") except those that match the SkipFiles config parameter.
Bandwidth
Total number of bytes downloaded.
Entry Page
First page viewed by a visitor during its visit. Note: When a visit started at end of month to end at beginning of next month, you might have an Entry page for the month report and no Exit pages. That's why Entry pages can be different than Exit pages.
Exit Page
Last page viewed by a visitor during its visit. Note: When a visit started at end of month to end at beginning of next month, you might have an Entry page for the month report and no Exit pages. That's why Entry pages can be different than Exit pages.
Session Duration:
The time a visitor spent on your site for each visit. Some Visits durations are 'unknown' because they can't always be calculated. The major reason for this:
- Visit was not finished when 'update' occured.
- Visit started the last hour (after 23:00) of the last day of a month (A technical reason prevents AWStats from calculating duration of such sessions).
Detailed countries statistics
A detailed report of visitors by country.
Detailed hosts statistics
A detailed report of visitors by host name.
Last hosts statistics
A detailed report with statistics of the last host that visited the website.
Unresolved IP Address statistics
A detailed report of the IP addresses that could not be translated into a hostname by a reverse DNS lookup.
Detailed login statistics
A detailed report with statistics for each authenticated user.
Last login statistics
A detailed report with statistics for the last authenticated user.
Detailed robots/spiders statistics
A report detailing the visits of robots/spiders (they generate hits or traffic "not viewed" by visitors, so they are not included in other charts).
Last robot/spider statistics
A detailed report with the statistics for the last robot/spider visit.
Detailed URL statistics
A detailed report of the URLs visited on this domain.
Entry URL statistics
A detailed report of the entry URLs for this domain. An entry page is the first page viewed by a visitor during a visit.
Exit URL statistics
A detailed report of the exit URLs for this domain. An exit page is the last page viewed by a visitor during a visit.
Detailed browser statistics
A detailed report of the browsers used to view the web pages on this domain.
Unknown browser statistics
A detailed report including the hits originating from unidentified browsers.
Detailed OS statistics
A detailed report of the operating systems on the computers from which this domain was visited.
Unknown OS statistics
A detailed report including the hits originating from computers with unidentified operating systems.
Referring search engines statistics
A detailed report of the search engines from which visits on this domain originated.
Referring sites statistics
A detailed report of the sites from which visits to this domain originated.
Detailed Search Keyphrases statistics
A detailed report of the keyphrases used to search for this website.
Detailed Search Keywords statistics
A detailed report of the keywords used to search for this website.